By Far

Sisters Valentina Ignatova, Sabina Gyosheva and Denitsa Bumbarova took over our wardrobes in 2016 and show no signs of going anywhere soon. Devoted fashionistas from a young age, they decided to found the label they had secretly dreamed of: BY FAR. Colourful, different, honest, inspired and innovative, the brand was an immediate hit. One of the things that underpins the brand is its frequent references to pop culture: its most iconic bag, the Rachel, is a nod to Jennifer Aniston's character in Friends, the stylish young woman who marked a generation. Through their personal creations, the founders of BY FAR - whose name comes from the initials of their sons' first names - have managed to combine emotion, originality and style. From season to season, BY FAR never ceases to surprise, with new It bags and versions of its bestsellers. Whether in neutral, pastel or vibrant hues, classic or miniature, and in velvet, grained or glossy leather, the ultra-chic Billy and Miranda designs have found themselves on the arms of our favourite fashionistas, and the retro-inspired brand has plenty more in store for us yet. The vintage Amber and Amira are perfect for anyone exploring a seventies aesthetic, while fans of mini bags can turn to the Fran, whose name is inspired by the iconic nineties character, Fran Fine from The Nanny. No less nineties but with a bolder and edgier feel, the irreverent Soho and Yana are attitude personified, with their belt buckle style handles and leather inserts. But fear not, for fans of the noughties have plenty of options too: the refined and minimalist Cush and the logo-emblazoned - and sometimes rhinestone - Dulce are true Y2K gems you need to have in your life. Shoe-wise, BY FAR also embraces a retro aesthetic, offering footwear for all occasions: from the versatile Stevie boots to the Ginny Mary Janes and Romi kitten heels, the Luz and Beliz sculptural sandals, and more, all of their designs are an opportunity for reinvention, simply find the shoe that fits.