DIESEL

Diesel is a leading lifestyle brand present in over 80 countries with more than 5,000 points of sale worldwide and 400 single-brand shops.

The company was founded in 1978 by Renzo Rosso with the aim of creating the most innovative denim in the world. At a time when the oil crisis was sweeping the world and diesel was becoming an alternative fuel, Renzo envisioned his brand as an alternative denim brand to the casual fashion giants already famous at the time.

Since its launch, Diesel has gone from being one of the first denim pioneers to a staple of casual fashion, establishing itself as a genuine alternative to the luxury market already in place. The product range now includes an incredible variety of complementary accessories, including eyewear, watches, fragrances, pushchairs, helmets and the in-house collection.

Despite its expansion, the philosophy of Diesel has remained the same: a brand that supports passion, individuality and freedom of expression.