BEYOND EXPLORATION

THE VIRTUAL DANCE BATTLE

Boucles vidéos mannequins

After launching its first ever menswear selection, Monnier Frères has taken inspiration from gaming for this Autumn/Winter 21 season, as the lines between the real and virtual worlds become increasingly and irrevocably blurred.

To mark the occasion, our virtual heroes are embarking on a daring dance battle in which the avatars choreograph their movements around their accessories, transformed into weapons for the game.

The new season is also the perfect opportunity to reveal the new Monnier Frères branding and assert its unique positioning: where Fashion meets Tech.

#PlayWithMonnierFreres #DanceWithMonnier #Gaming

To mark the occasion, our virtual heroes are embarking on a daring dance battle in which the avatars choreograph their movements around their accessories, transformed into weapons for the game.

The new season is also the perfect opportunity to reveal the new Monnier Frères branding and assert its unique positioning: where Fashion meets Tech.

#PlayWithMonnierFreres #DanceWithMonnier #Gaming

Discover the collection

THE MONNIER AVATAR

How about getting to know Monnier's virtual avatar?

Name: M Brother.

Date of Birth: 29 June 2021.

Favourite brands: information not available.

Favourite outfit: white tee, black jeans and chunky sneakers.

Hobbies: fashion, dance, gaming.

Skincare advice: an update morning and evening.

Découvrir ses favoris

How about getting to know Monnier's virtual avatar?

Name: M Brother.

Date of Birth: 29 June 2021.

Favourite brands: information not available.

Favourite outfit: white tee, black jeans and chunky sneakers.

Hobbies: fashion, dance, gaming.

Skincare advice: an update morning and evening.

Discover his favorites

About Audrey Mascina 

Her past as a dancer and musician have yielded a passionate and singular sense of staging; a memory of sensations that fuels her visual writing in a very physical, choreographic and immersive way. Audrey Mascina has written and directed films for Devialet, Lancôme, Cartier, YSL Beauté, L'Oréal, Helena Rubinstein, Repetto and more.

More about her

About Melie Hirtz

Meli is a young photographer who very quickly found herself immersed in the world of fashion, first in front of the camera - as a muse for American Apparel, among others - before quickly realising that she prefers life behind the lens. Mélie loves dance and the grace of bodies. She shoots for many magazines such as Numéro Magazine, Shön! and Duel, as well as for fashion brands.

More about her

À propos d’Audrey Mascina 

Passée par la danse et la musique, Audrey Mascina prend rapidement goût à la mise en scène. Sa mémoire des sensations nourrit son écriture visuelle dans une dimension très physique, chorégraphique et immersive. Elle a notamme écrit et réalisé des films pour Devialet, Lancôme, Cartier, YSL Beauté, L’Oréal, Helena Rubinstein, Repetto…

À propos d’Audrey Mascina 

Découvrir son univers

À propos de Melie Hirtz

Meli est une jeune photographe qui côtoie très rapidement le monde de la mode d’abord devant l’objectif en étant entre autres égérie Amecican Apparel. Rapidement, elle préfère être derrière. Mélie aime la danse et la grâce des corps. Elle shoote pour de nombreux magazines tels que Numéro Magazine, Shon!, Duel mais aussi pour des marques de mode.

À propos de Melie Hirtz

Découvrir son univers

AGENCY & PRODUCTION

CREATIVE AGENCY : HANI

PRODUCTION : ENTÊTE - Under the supervision ofAdrien SAMMUT and Thibault KUNZ

TALENTS

DIRECTOR : Audrey Mascina - PHOTOGRAPHER : Mélie Hirtz (Hatomic)

DANCERS: XiaoYi Liu, Coline Omasson, Fanny Bouddavong, Chams-Eden Moussa

STYLIST : Garlone Jadoul - HAIR & MAKE-UP : Cyril Laine (Saint Germain Agency)

MUSIC : Pierre-Elie - SET DESIGN : Camille Rousseau - DOP : David Moerman

CASTING : Manon Sassy- MONTAGE : Mathieu Sauer - CALIBRATION : Lydia Lopez

GRAPHIC LAYERS : Patryk Kaplita - VFX : ARGO

STYLING CREDITS

8IGB Community Clothing, Acne Studios, Antonia Schreiter, Balmain, Chaumont Paris, Coperni, Déborah L Brand, Julia Heuer, Leo Official, Lueder,

Materiel Tbilisi, MRN, Puma, Rombaut, Sanda Simona, Stand Studio, Stella McCartney, Sud Ism, Tennessy Thoreson, Weinsanto, XUMU...

AGENCY & PRODUCTION

CREATIVE AGENCY : HANI

PRODUCTION : ENTÊTE

Under the supervision ofAdrien SAMMUT and Thibault KUNZ

TALENTS

DIRECTOR : Audrey Mascina

PHOTOGRAPHER : Mélie Hirtz (Hatomic)

DANCERS: XiaoYi Liu, Coline Omasson,

Fanny Bouddavong, Chams-Eden Moussa

STYLIST : Garlone Jadoul

HAIR & MAKE-UP : Cyril Laine (Saint Germain Agency)

MUSIC : Pierre-Elie - SET DESIGN : Camille Rousseau

DOP : David Moerman - CASTING : Manon Sassy

MONTAGE : Mathieu Sauer - CALIBRATION : Lydia Lopez

GRAPHIC LAYERS : Patryk Kaplita - VFX : ARGO

STYLING CREDITS

Acne Studios, Antonia Schreiter, Balmain, Chaumont Paris, Coperni, Déborah L Brand, Julia Heuer, Leo Official, Lueder, Materiel Tbilisi, MRN, Puma, Rombaut, Sanda Simona,

Stand Studio, Sud Ism, Tennessy Thoreson, Weinsanto, XUMU.

AGENCE & PRODUCTION

AGENCE CRÉATIVE : HANI

PRODUCTION : ENTÊTE

Sous la supervision d’Adrien SAMMUT et Thibault KUNZ

TALENTS

RÉALISATRICE : Audrey Mascina

PHOTOGRAPHE : Mélie Hirtz (Hatomic)

DANCEURS: XiaoYi Liu, Coline Omasson,

Fanny Bouddavong, Chams-Eden Moussa

STYLISME : Garlone Jadoul

HAIR & MAKE-UP : Cyril Laine (Saint Germain Agency)